Are You Paying the Google Idiot Tax?

Online Marketing at the small business level is getting tougher It’s been a super busy October for me, with lots of new customers coming on board with Simpler Digital to get their online business systems ready for all of the huge changes going on within the digital business landscape. For example, today (April 21) is […]

5 Tips for Creating Highly Compelling Calls-To-Action

A Call-to-Action (CtA) is a visual item or element placed in a web page that encourages a website visitor to do something specific, preferably right at the moment it is seen. Common examples of CtAs include: A phone number An email addresses A contact form with Submit button A subscription form with Subscribe Now button […]

How to Use Landing Pages to Target Different Customer Segments On Your Website

Say you are mortgage broker and serve a few different types of clients with differing needs. Your first home buyer clients have different concerns to your seasoned property investor clients, who have different needs yet again to clients looking to borrow as part of their self-managed super fund. When you meet your clients in person […]

Why we paid $600 for a cake we could have got for $300

How we paid almost double the price for a cake because of the value-add we received from the shop owner and the marketing lesson for your business. The chance encounter A few months back, we celebrated our son’s 2nd birthday at Southbank in Brisbane. We needed a cake and the event organiser recommended we order […]

How to Use Google Reviews to Rank Higher on Google

Google Reviews are shown most notably on Google search results page in the Google places listing. They are usually displayed right below the paid listings / ads and above the organic general listings. Having good Google Reviews helps you rank higher in the search results as well as attract more people to your listing and […]